Services

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Services

Our services include software-supported, proprietary solutions in econometrics, customer targeting & segmentation, market research, performance tracking & reporting, and organizational development.

Key Solutions Include

  • Marketing Mix Modeling & Optimization
  • Direct Response Target Modeling
  • Customer Segmentation
  • Quality-to-Marketing Management
  • Customer Loyalty & Retention
  • Employee Engagement & Retention

Each of these solutions is built around a comprehensive platform that is designed to bring the full power of quantitative analysis to your business. Our Quality to Marketing Management System (QTMMS) organizes our view of the customer experience and provides the flexibility to tailor custom fit programs for each client.

QTMMS

While the nature and extent of a business issue define our specific approach, we commonly use the following statistical techniques in solving client’s business problems:

  • Structural Equation Modeling
  • Covariance Structure Modeling
  • Hierarchical Linear & Nonlinear Modeling
  • Factor / Principal Component Analysis
  • Autoregressive Regression
  • Transfer Function Modeling
  • Time-Series Intervention Modeling
  • Pooled Time-Series Analysis
  • Experimental Designs
  • Conjoint Analysis
  • Logit / Probit Regression
  • Cluster Analysis
  • Discriminant Function Analysis
  • Neural Networks
  • Bayesian Statistics
  • Game Theory
  • Bootstrapping & Monte Carlo Simulation
  • Linear & Nonlinear Programming
  • Nonlinear Optimization

 

 

List of Services

Econometric Modeling

  • Marketing Mix Modeling & Optimization
  • Multi-Touch Attribution
  • Volumetric & Demand Forecasting
  • Brand Equity Metrics & Optimization
  • Linkage to Internal Service Quality Levels
  • Retention Forecasting & Optimization

Market Research

  • Customer Survey Development, Fielding, Analysis & Reporting
  • Syndicated Research Forecasts
  • Syndicated Research Mapping to Client Databases
  • Feasibility Studies

Discrete Choice Models & Segmentation

  • Buyer, Clone & Response Models
  • Customer Churn Models
  • Customer Upsell & Migration Models
  • Customer Lifetime Value & Optimization Models
  • Multi-Dimensional Customer & Messaging Segmentation
  • Multi-Phase / Product Communication Stream Management Models

Measurement, Tracking & Reporting

  • Experimental Test Design
  • Pre-Promotion Forecasts
  • Post-Promotion Sales & ROI Reporting
  • Productionalized Reporting