Contact Us

calloutGraphDiscover the Art & Science of Quantified Media

contact_us-dallas

Contact Us

Polaris Research, Inc.
2201 Long Prairie
Suite 107-348
Flower Mound, TX 75022
TEL 817-223-1229
FAX 940-455-2494
info@polarisresearch.com

List of Services

Econometric Modeling

  • Marketing Mix Modeling & Optimization
  • Multi-Touch Attribution
  • Volumetric & Demand Forecasting
  • Brand Equity Metrics & Optimization
  • Linkage to Internal Service Quality Levels
  • Retention Forecasting & Optimization

Market Research

  • Customer Survey Development, Fielding, Analysis & Reporting
  • Syndicated Research Forecasts
  • Syndicated Research Mapping to Client Databases
  • Feasibility Studies

Discrete Choice Models & Segmentation

  • Buyer, Clone & Response Models
  • Customer Churn Models
  • Customer Upsell & Migration Models
  • Customer Lifetime Value & Optimization Models
  • Multi-Dimensional Customer & Messaging Segmentation
  • Multi-Phase / Product Communication Stream Management Models

Measurement, Tracking & Reporting

  • Experimental Test Design
  • Pre-Promotion Forecasts
  • Post-Promotion Sales & ROI Reporting
  • Productionalized Reporting