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Discover the Art & Science of Quantified Media
Contact Us
Polaris Research, Inc.
100 E. Whitestone Blvd
Suite 148-282
Cedar Park, TX 78613-1904
TEL / FAX 1.888.403.6008
Info@PolarisResearch.com
List of Services
Econometric Modeling
- Marketing Mix Modeling & Optimization
- Multi-Touch Attribution
- Volumetric & Demand Forecasting
- Brand Equity Metrics & Optimization
- Linkage to Internal Service Quality Levels
- Retention Forecasting & Optimization
Market Research
- Customer Survey Development, Fielding, Analysis & Reporting
- Syndicated Research Forecasts
- Syndicated Research Mapping to Client Databases
- Feasibility Studies
Discrete Choice Models & Segmentation
- Buyer, Clone & Response Models
- Customer Churn Models
- Customer Upsell & Migration Models
- Customer Lifetime Value & Optimization Models
- Multi-Dimensional Customer & Messaging Segmentation
- Multi-Phase / Product Communication Stream Management Models
Measurement, Tracking & Reporting
- Experimental Test Design
- Pre-Promotion Forecasts
- Post-Promotion Sales & ROI Reporting
- Productionalized Reporting