Discover the Art & Science of Quantified Media
Welcome to Polaris Research
We are a recognized leader in combining the hard science of statistical analysis with the operational realities of dynamic marketing and media strategies.
Our approach quantifies the impact of marketing campaigns, media costs, customer experience, service, pricing, brand affinity, inventory, macroeconomy, competition, and many other factors on your sales and revenue.
We enable you to define the key performance indicators that are driving your business, make effective adjustments to your marketing strategy, establish a platform for on-going insights, planning, optimization, and drive continuous marketing performance improvement efforts.
We welcome the opportunity to help you succeed.
Omnichannel Attribution Modeling & Optimization
Polaris Research’s Marketing Mix Manager® (https://MarketingMixManager.net) delivers actionable omnichannel ROI data and optimization tools to maximize performance across the entire media landscape (digital, mass, social, mobile, ooh, sponsorships, local, grassroots, traditional, emerging).
List of Services
- Omnichannel Attribution Modeling & Optimization
- Volumetric & Demand Forecasting
- Brand Equity Metrics & Optimization
- Linkage to Internal Service Quality Levels
- Retention Forecasting & Optimization
- Customer Survey Development, Fielding, Analysis & Reporting
- Syndicated Research Forecasts
- Syndicated Research Mapping to Client Databases
- Feasibility Studies
Discrete Choice Models & Segmentation
- Buyer, Clone & Response Models
- Customer Churn Models
- Customer Upsell & Migration Models
- Customer Lifetime Value & Optimization Models
- Multi-Dimensional Customer & Messaging Segmentation
- Multi-Phase / Product Communication Stream Management Models
Measurement, Tracking & Reporting
- Experimental Test Design
- Pre-Promotion Forecasts
- Post-Promotion Sales & ROI Reporting
- Productionalized Reporting