Polaris Research, Inc.

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Welcome to Polaris Research

We are a recognized leader in combining the hard science of statistical analysis with the operational realities of dynamic marketing and media strategies.

Our approach quantifies the impact of marketing campaigns, media costs, customer experience, service, pricing, brand affinity, inventory, macroeconomy, competition, and many other factors on your sales and revenue.

We enable you to define the key performance indicators that are driving your business, make effective adjustments to your marketing strategy, establish a platform for on-going insights, planning, optimization, and drive continuous marketing performance improvement efforts.

Browse our case studies, review the science of omnichannel attribution modeling & optimization, and explore the opportunities that exist between our two companies.

We welcome the opportunity to help you succeed.

Featured Solution

Omnichannel Attribution Modeling & Optimization

Polaris Research’s Marketing Mix Manager® (https://MarketingMixManager.net) delivers actionable omnichannel ROI data and optimization tools to maximize performance across the entire media landscape (digital, mass, social, mobile, ooh, sponsorships, local, grassroots, traditional, emerging).


List of Services

Econometric Modeling

  • Omnichannel Attribution Modeling & Optimization
  • Volumetric & Demand Forecasting
  • Brand Equity Metrics & Optimization
  • Linkage to Internal Service Quality Levels
  • Retention Forecasting & Optimization

Market Research

  • Customer Survey Development, Fielding, Analysis & Reporting
  • Syndicated Research Forecasts
  • Syndicated Research Mapping to Client Databases
  • Feasibility Studies

Discrete Choice Models & Segmentation

  • Buyer, Clone & Response Models
  • Customer Churn Models
  • Customer Upsell & Migration Models
  • Customer Lifetime Value & Optimization Models
  • Multi-Dimensional Customer & Messaging Segmentation
  • Multi-Phase / Product Communication Stream Management Models

Measurement, Tracking & Reporting

  • Experimental Test Design
  • Pre-Promotion Forecasts
  • Post-Promotion Sales & ROI Reporting
  • Productionalized Reporting